This is not a rare glitch—it's the everyday grind of India's neobanking experiment, where flashy apps are masking shaky foundations. Users like Rohan chase convenience, only to crash into reality: these aren't real banks. They're tech wrappers around old-school lenders, and when the wrapper tears, your money's exposed.

Imagine Divya, a 17-year-old, crammed into a coaching hostel with 500 others, her days a blur of 16-hour study marathons for the medical exam. One night, the pressure cracks her—she swallows pills, survives, but whispers to a counselor, "I feel like a machine that's breaking, but no one notices until it stops."

In India, middle-class families fork out 18-25% of income on vehicle ownership, including EMIs, fuel taxes, and maintenance, on loans at 9-12% interest.

They're Not Laying People Off. They're Deleting Them. Raj's login was deactivated on a Tuesday. No warning, no exit interview. One moment...

They’re on the payroll but never in the classroom. Meet the ghost teachers of a broken system, and the generation being sold a hollow future.

What happens when you can't open a bank account? For a growing number of Indians, this isn't a hypothetical. It's a reality fueling a disturbing new black market where basic banking is a luxury sold in the shadows.

Identify the single most vulnerable link in your investment portfolio or business supply chain that is exposed to these hidden trade war risks. Is it a manufacturer reliant on trans-shipped Chinese components? An investment in a tech firm dependent on a single, unstable digital market? A commodity play that ignores the coming CBAM-style regulations?

It begins not with a bang, but with a sniffle. A tickle in the throat after a weekend of revelry in the rain-soaked streets of your city. A child’s fever spiking after a family picnic. It’s mundane, almost boringly familiar. We dismiss it. We pop a paracetamol and scroll on, lost in the digital dopamine drip of another influencer’s vacation.

A generation is rewriting the very code of consumption—not just what they buy, but who they become through what they consume. They are Gen Z, birthed in the digital age, weaving their identities from likes, follows, and painstakingly crafted online personas. At first glance, the narrative is a gleaming upward trajectory: technology empowering youth, creativity flourishing, brands adapting, and a limitless new economy of self-expression. But beneath this curated surface lurks

Why do thousands rush to overseas education despite the rise of debt traps, shattered futures, and looming defaults? Because fear is the ultimate uniter—fear of being left behind, the primal urge for survival, the old tribe instinct to go wherever others go. We prep for the rough times not with sustenance, but with loan applications and glossy prospectuses.