Coca-Cola and Pepsi, the untouchable titans of fizz, ruling India’s streets, stadiums, and hearts for decades. Now, enter a fearless challenger—Mukesh Ambani’s Campa Cola, a nostalgic Indian icon reborn with a war cry. Backed by Asia’s richest man, Campa isn’t just sipping at the edges; it’s gulping down market share with Rs 1,000 crore in revenue in just 18 months and a 10% grip in key states. This isn’t a soft drink—it’s an indicator of a shift in domination.