

Can’t stop thinking about Tom, a factory worker I met in Ohio last month, whose overtime vanished, Aisha counting her thinning stack of naira as food prices eat her profits. Their eyes heavy with worry about tariffs shutting their plant and businesses. Then there’s Ana in São Paulo, a coder whose startup dreams are fading as investors ghost her. And Raj, a farmer in Bhopal, squinting at the sky, praying the monsoon saves his crops, because seeds and fertiliser prices have shot up. These are the pulse of our world in 2025, a world where the economy feels like it’s holding its breath.
This is about the lives behind the numbers, the warnings we’re missing, and the steps we can take to navigate what’s coming. From Lagos to Ohio to Delhi.
The Big Picture
Spending Squeeze: People everywhere are tightening their belts as wages stagnate and costs climb.
Investment Drought: Businesses and governments are holding back, spooked by uncertainty, choking off jobs and growth.
Job and Wage Struggles: New jobs are scarce, and paychecks aren’t keeping up with prices, hitting workers hard.
Trade Troubles: Tariffs and geopolitical spats are strangling exports, especially for countries leaning on trade.
Price Spikes and Weather Woes: Food and energy costs are jumping, tied to unpredictable weather and supply shocks.
Gloomy Vibes: From consumers to CEOs, pessimism is spreading, making everyone hesitate.
The Global Heartbeat: Where It Hurts
India’s economy, growing at 6.5% in 2025, looks strong but feels fragile. Wages for workers like Raj haven’t budged in real terms since 2020. Urban folks are gloomy, with the Reserve Bank’s confidence index stuck in the dumps, even if rural areas got a lift from a decent monsoon.
In Nigeria, inflation’s at a crippling 34.2%, and Aisha’s vegetable stall is proof, food prices have doubled, gutting household budgets. Brazil’s consumers, like Ana, are barely hanging on, with confidence at 74.6 as inflation chews through salaries. China’s shoppers are pulling back, with retail sales growth at a weak 3.2% in Q2 2025, thanks to a property market mess. In the U.S., Tom’s fears are mirrored in a consumer confidence drop to 68.2, with job loss worries and tariff talk biting. Germany’s feeling it too, with energy costs pushing consumer sentiment to historic lows.