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A Vegetable Vendor’s Tale and the Unseen Cost of Digital Payments
This is the story of Shankargouda Hadimani, a vegetable vendor from Haveri, Karnataka, whose modest stall near a school became the epicenter of a digital tax nightmare.
Jul 226 min read


A Global Economic Thriller
The pulse of our world in 2025, a world where the economy feels like it’s holding its breath.
This is about the lives behind the numbers, the warnings we’re missing, and the steps we can take to navigate what’s coming. From Lagos to Ohio to Delhi.
Jul 224 min read


The Gig Economy Illusion: Freedom or Trap?
The gig economy has exploded globally, reshaping how millions work. From ride-hailing drivers in Lagos to freelance coders in São Paulo, it’s marketed as a revolution: flexibility, autonomy, and the chance to “be your own boss.” But beneath the glossy pitch lies a complex web of structural flaws, hidden costs, and systemic manipulation that traps workers in a cycle of precarity.
Jul 216 min read


The Silent Architects: How AI is Rewriting the Rules of Retail
A bustling mall, your phone buzzing with a notification from your favorite fashion app. It’s not just suggesting a pair of sneakers; it’s predicting the exact style, color, and size you’ll love, based on your past purchases, the weather, and even your recent Instagram likes.
Jul 196 min read


The Mirage of India’s Stock Market
Millions of Indians, newly empowered by apps and ambition, are supposedly pouring into equities, ready to transform the market. Yet, the numbers tell a different story. Only 6% of Indians invest in stocks, a figure that’s held steady despite the hype. Nearly 200 million demat accounts sound impressive, but ..
Jul 184 min read


The Great Game of 2025: Why the U.S. and NATO Are Threatening India, China, and Brazil Over Russia Trade
NATO, standing beside U.S. senators, issues a stark warning: stop buying Russian oil and gas, or face “100% secondary sanctions” that could cripple your economies.
Jul 175 min read


India’s Crypto Skepticism
India leads the world in crypto adoption Index placed at the top for the second consecutive year, driven by an estimated 190 million unbanked citizens turning to digital assets for financial access. Yet, the government imposes a 30% tax on crypto gains, a 1% TDS on transactions, and stringent KYC/AML requirements, while the Reserve Bank of India (RBI) has historically pushed for bans.
Jul 166 min read


The Hidden Debt Trap of India's Financial Inclusion Dream
India's financial inclusion dream is hiding a dark secret! 💸 Millions have bank accounts, but the poor are trapped in a debt spiral with moneylenders charging 40%+ interest. Dive into the shocking truth on TheBrink, uncover the crisis, test your knowledge, and grab a FREE guide to navigate India’s credit maze!
Jul 144 min read


A Tale of Ports and Promises
How is China using billion-dollar debt deals to reshape South Asia? Dive into our latest article on The Brink for a gripping tale of ports, power, and geopolitics.
Jul 144 min read


The $1.3 Trillion Wealth Shift: India’s Intergenerational Transfer
India is on the brink of a $1.3 trillion intergenerational wealth transfer over the next decade — a game-changer for family businesses, investments, and legal planning. Are you ready to navigate the complexities of succession, tax, and digital assets? The future of wealth is here, and it demands smart strategies today.
Jul 144 min read


Redefining Consumer Spending in India
India’s retail landscape is being driven by evolving consumer preferences and technological advancements. As one of the world’s fastest-growing consumer markets, projected to reach $2.2 trillion by 2030, India is witnessing a transformation in how consumers shop, spend, and engage with brands. Immersive retail, blending physical and digital experiences, is at the forefront of this revolution, reshaping purchasing behaviors and redefining value for Indian consumers.
Jul 125 min read


High-Frequency Trading Manipulation in India's Financial Markets
The Securities and Exchange Board of India (SEBI), India's market regulator, has taken decisive action against this major U.S.-based quantitative trading firm, accusing it of manipulating key stock indices through sophisticated high-frequency trading (HFT) strategies. This unprecedented crackdown not only highlights the complexities of modern financial markets but also raises critical questions about regulatory oversight, market fairness, and the impact on retail investors.
Jul 56 min read


AI Washing: the Hype in Technology Investments
Technologies are misleadingly marketed as AI to attract investment and consumer interest. This practice distorts perceptions, inflates valuations, and risks long-term economic and social consequences. Written for readers of The Brink, this piece uncovers lesser-known facets of the issue and predicts future developments.
Jul 26 min read


Real Estate Investment: Avoiding Pitfalls
Real estate remains a cornerstone of wealth-building, but navigating its complexities requires a disciplined approach, especially in a market like India’s, where rapid growth and structural challenges coexist. Investors often face the allure of hyped-up trends, but the savviest among them prioritize fundamentals over fleeting opportunities. TheBrink outlines critical strategies for making informed real estate investments, grounded in data, policy, and execution, while avoidin
Jul 24 min read


The Unseen Frontier: Decoding the Rise of Decentralized Money and Its Hidden Impacts
The concept of decentralized currency challenges traditional central banking systems
Jul 13 min read


Navigating Home Loan Challenges During Job Loss: A Comprehensive Guide
Losing a job is a major event, especially when you're tied up to a hefty home loan EMI (Equated Monthly Installment). The financial strain can feel suffocating, but with strategic planning and proactive measures, you can weather the storm. TheBrink explores practical and legal strategies for managing home loan obligations during unemployment, offering insights into financial resilience, lender communication, and lesser-known options to protect your credit and home.
Jun 306 min read


Gurugram’s Real Estate Market: A Fragile Boom
Gurugram, a bustling satellite city of Delhi, has emerged as one of India’s most prominent real estate markets, often hailed for its luxury developments and corporate appeal. TheBrink explores the key dynamics driving Gurugram’s real estate sector, examines the risks and opportunities, and predicts future trends based on current data and patterns.
Jun 304 min read


India’s Silent Surge: Crafting an Energy Empire Amid U.S. Sanctions, Sanctioning Russia Act and Adani-Jio-bp Deal.
The U.S. Senate’s Sanctioning Russia Act of 2025 bill threatens 500% tariffs on countries like India, which relies on Russia for 35–40% of its crude oil to curb inflation. Simultaneously, a groundbreaking partnership between Adani Total Gas Ltd. (ATGL) and Jio-bp, announced on June 25, 2025, signals a bold domestic push toward energy diversification. Beneath the surface lies a web of strategic maneuvers..
Jun 266 min read


The Silent Squeeze: The Middle Class and the Global Wealth Divide
The ultra-rich ride a luxury wave, their wealth snowballing through investments most can’t touch. But from New York to Nairobi the middle-class families face a squeeze, quietly fueling a global wealth transfer upward. Here’s what’s driving this divide.
Jun 254 min read


India and China’s Middle Class Are Staying Home
The growing middle classes India and China are increasingly questioning the value of migrating to the U.S., opting instead to build their futures at home. TheBrink explores the economic, cultural, and social factors behind this trend, offering a global perspective on why the traditional path of migration is losing its appeal and what this means for the world economy.
Jun 255 min read
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