EU Slaps Apple and Meta with Massive Fines: The Shocking Details
Apr 23
2 min read
The European Union just fired a warning shot at Big Tech, hitting Apple and Meta with staggering fines—€500 million for Apple and €200 million for Meta—in the very first enforcement of the EU’s powerful new Digital Markets Act (DMA). This marks a dramatic escalation in Europe’s battle to rein in the world’s most dominant tech giants.
What Did Apple and Meta Do Wrong?
Apple’s Offense: Apple was penalized for blocking app developers from telling users about cheaper deals available outside the App Store. This means if you bought an app or a subscription, Apple made it hard for you to know if you could get a better deal elsewhere—effectively keeping prices higher for millions of Europeans.
Meta’s Offense: Meta (the company behind Facebook and Instagram) forced users into a stark choice: either allow their personal data to be used for targeted ads, or pay for an ad-free experience. Regulators said this “consent or pay” model illegally pressured people to give up their privacy, without offering a true alternative.
Why Is This Shocking?
First Ever DMA Fines: These are the first fines under the DMA, a sweeping law passed in 2022 to stop tech “gatekeepers” from abusing their market power. The law is so tough, it could have allowed for even bigger penalties—up to billions of euros.
Global Impact: The fines come amid tense trans-Atlantic relations and signal that Europe is dead serious about making tech giants play fair, even if it means clashing with U.S. companies worth trillions15.
Big Tech’s Defense: Apple and Meta both pushed back. Apple claimed it was being unfairly targeted, saying it had spent “hundreds of thousands of engineering hours” to comply. Meta accused the EU of trying to handicap successful American businesses while letting others play by different rules5.
What Happens Next?
Change or Pay More: Both companies have 60 days to comply or face even bigger fines. If they don’t change their practices, the penalties could soar into the billions.
A New Era for Tech: The DMA is designed to give users more control over their data and let businesses compete on a level playing field, breaking the chokehold that Apple, Meta, and other giants have on digital markets.
The Bottom Line
The EU just sent a message that will echo around the world: No tech giant is too big to be held accountable. Apple and Meta’s combined €700 million fine is just the beginning—and the rules of the digital game in Europe have changed forever.
