
The AI "Grandmother" Who's Outsmarting Scammers: Meet Daisy, the Unlikely Hero of Online Security
Nov 18, 2024
3 min read

In a bid to tackle the growing menace of online scams, UK telecom company O2 has launched an innovative AI-powered solution that's both clever and endearing. Meet Daisy, a virtual "grandmother" designed to engage scammers in lengthy conversations, keeping them occupied and distracted while protecting potential victims from falling prey to their nefarious tactics.
Daisy's creators claim that she can hold scammers on the phone for up to 40 minutes, a remarkable feat that not only showcases her advanced AI capabilities but also highlights the increasing sophistication of online scammers. According to O2, Daisy's conversations are so lifelike that scammers often fail to realize they're speaking to a machine.
"We're thrilled to introduce Daisy, our AI-powered grandmother, who's been designed to keep scammers busy and away from our customers," said Gareth Turpin, O2's Head of Fraud and Security. "Our research shows that scammers are becoming increasingly sophisticated, but Daisy's advanced AI capabilities allow her to stay one step ahead, engaging them in conversations that are both convincing and time-consuming."
To raise awareness about scam tactics and promote Daisy's launch, O2 has partnered with reality TV star Amy Hart, who has first-hand experience of being targeted by scammers. "I've been a victim of online scams in the past, and it's a really frustrating and scary experience," Hart said. "I'm excited to be working with O2 to promote Daisy and help people understand the tactics scammers use. It's amazing to see technology being used in such a creative way to fight back against these crooks."
Daisy's development is a significant step forward in the fight against online scams, which have become a major concern for individuals and businesses alike. According to the UK's National Crime Agency, online scams cost the country an estimated £190 billion in 2020, with the average victim losing around £2,500.
"Daisy is a game-changer in the fight against online scams," said Dr. Emma Taylor, a cybersecurity expert at the University of Oxford. "By using AI to engage scammers in lengthy conversations, Daisy is not only protecting potential victims but also providing valuable insights into the tactics and techniques used by scammers. This information can be used to improve our understanding of online scams and develop more effective strategies to combat them."
While Daisy is still in its early stages, the results are promising. In a trial run, Daisy successfully engaged scammers in conversations that lasted an average of 20 minutes, with some interactions stretching up to 40 minutes. This not only wastes the scammers' time but also prevents them from targeting other potential victims.
As the use of AI in online security continues to evolve, Daisy represents a significant innovation in the field. Her ability to mimic human-like conversations and engage scammers in a way that's both convincing and time-consuming is a testament to the power of AI in fighting online crime.
As Turpin noted, "Daisy is a shining example of how technology can be used to make a positive impact on people's lives. We're committed to continuing to develop and improve Daisy, and we're excited to see the impact she can have in the fight against online scams."
In the world of online security, it's not often that we see a solution that's both clever and heartwarming. Daisy, the AI-powered grandmother, is a welcome exception – a testament to the power of innovation and creativity in the fight against online crime.
CD